e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral

Been looking for a new foundation for awhile since my skin has become more dry and textured in my 30's. This foundation is perfect. Good coverage without being cakey and looks great mixed with the Elf brozing drops for a more sheer glow. Cruelty free and very affordable.

I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.

I’ve been using this all week over my nars sheer glow. I love it and actually prefer it. I’m usually a foundation snob but wanted something for school run and the coverage, the finish, the colour everything about this is amazing! Will be buying regularly

Expected better from such a reputable brand.The fair is extremely pale so for a start I picked the wrong shade.I didn't like the consistency of product, thick and gloopy.It didn't blend nearly as well as others I have tried and as for a satin finish,absolutely no way...dried very matt.

Really nice , goes on smooth very helpful for dry skin , I have sensitive skin and suits me well , good coverage but doesn’t last all day , but one of the best I’ve tried

Really nice coverage which is buildable. Gives a nice glow not too matt and not wet looking. Helps on my more mature skin

Great coverage, flawless satin finish, doesn't oxidise. Without a primer or powder lasts around 6/7 hours.

I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake.Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness.The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal.The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time.The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue.I'll 100% be buying the foundation again!